Organic agriculture is one of the sustainable farming systems that emphasizes economic, social, and environmental aspects to achieve sustainability targets. This study aims to identify the economic, social, and environmental factors affecting organic product production from the perspective of experts and 150 farmers in Jiroft County. The results revealed that low government financial support for organic farmers (average rating of 3.8133) is the most effective factor, while lack of adequate marketability (average rating of 2.6733) is the least effective factor among the barriers to achieving organic agriculture. from the farmers' perspective. According to experts, organic farming serves as a tool for improving public health conditions, (average rank of 11.66), which it is determined as the most effective factor. However, it does not significantly contribute to self-sufficiency in agricultural production, with an average rank of 6.07, being the least influential factor among the factors affecting organic farming. Among the average ranks of the components of influential factors in organic farming (educational, economic, social-managerial indicators), the lowest ranking is the government's financial support for organic farmers (average rank of 3.13), making it the most influential. Whereas, the lack of suitable marketability with an average rank of 2.67 is the least influential factor among the factors affecting organic farming. Furthermore, the results show that holding promotional and educational classes has a positive and significant impact on the acceptance of organic cultivation, as following the recommendations of promoters and having the necessary education can increase production and reduce costs.
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